Thanks to a small number of pairs released to core IG influencers, and almost no one actually having had the possibility to experience the supposed level-up to Boost, hype for 4D was almost unreal for a brief moment in time. Back then, the idea of an (almost) all white sneaker with Ultra Boost 1.0 upper and a state-of-the-art 3D-printed mid had the internet buzzing. The Futurecraft 4D “Chalk White” is a reiteration of the F&F pair that saw a very limited release in New York and LA a few years ago. As a result, this is as much a review as it is a meditation on the state of 4D. On the other hand, however, these are extremely nice and elegant kicks that, while not the technological revolution they were promised to be, still excel in many ways. On the one hand, the sense of disenchantment with Adidas’ newest tech is palpable, with the fire sale on StockX manifesting this marketing disaster most vividly. There was actually a small debate amongst the team on whether or not we should do this small review of yet another Adidas Futurecraft 4D CW, what with “no one caring about 4D anymore”. Disenchantment /ˌdisenˈCHantmənt/ /ˌdɪsɛnˈtʃæntmənt/Ī feeling of disappointment about something you previously admired disillusionment.
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